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Personal Branding

Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.

Personal Branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you're good at, sets you apart from everyone else, and can position you as a niche expert.

What are the benefits of a strong personal brand?

  • Personal Branding enhances your self-awareness. When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful. It helps optimize and flaunt your strengths.
  • Personal Branding helps you clarify and reach your goals. Personal branding requires you to be crystal clear on what you want to achieve and helps you set goals to get there.
  • Personal Branding helps you create visibility and presence. Once you know what is unique and compelling about you or your company, you can use that information to create visibility/presence to those people who will help you achieve your goals.
  • Personal Branding is about differentiation. Personal Branding will help you differentiate yourself from everyone else who has your job title or who says they are in the same business as you.
  • Personal Branding offers more control and power. Personal Branding puts you in control of your business, the clients you have, the projects you work on, and how you want to deliver services.
  • Personal Branding creates wealth. Strong brands charge a premium for their products and services, and differentiated job seekers who know their value can command higher salaries.
  • Personal Branding offers resilience. Strong brands are successful despite challenges and downturns in the economy because they stand for something unique and are differentiated.

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The first and most important step in the process is the "Extract" phase, where you do your own market external research and introspective analysis. One of the first steps in the "Extract" phase is the 360Reach Personal Branding Assessment, which has been used by nearly 1 million people worldwide (career professionals, entrepreneurs, small business owners). It is a Web-based confidential personal branding tool that helps you get the real story about how you are perceived by those around you and what sets you apart. It provides honest feedback about how you are perceived and what your professional reputation is. These data are synthesized and combined with input provided by you on your VPs (Vision, Values, Passion, and Purpose) and your career goals.


In phase two, the "Express" phase, you decide how you are going to communicate your unique attributes and qualities to the people who need to know about you (your target audience). In this phase, you'll craft your Personal Brand Statement, Branded Bio, rework your resume, elevator pitch, and other career tools that will be essential to reaching the goals you have identified above. A comprehensive communications plan is developed based on your communication style and preferences.


In phase three, the "Exude" phase, you learn about how to reflect your brand in everything you do, including your personal network, your use of technology, office surroundings, your identity system, your appearance, your volunteer activities, etc.

Basis our initial analysis and coaching, we move towards customizing a program to work on finer aspects of Personal branding:

  • Executive Presence
  • Communication Skills
  • Art of Small Talk
  • Body Language
  • Business Etiquettes
  • And so on...

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